Every entrepreneur is looking for ways to grow their business. Adding live chat to a website or eCommerce shop is a great way to engage and connect with customers. It allows you to communicate with your customers on a 1-1 and personal level. Here you’ll find 5 reasons why live chat matters to your business.
#1 Live chat improves the support experience for your customers
First, live chat improves the experience for your customers when they are looking for support. There is nothing more annoying than searching for an answer when you have a question, especially if the only availability is a ton of FAQ’s to go through.
With live chat, you just ask the question and get the answer straight away. Adding a live chat feature to your website is a relief to many customers and it will make them happy. And happy customers are good for business.
#2 Live chat converts website visitors into leads and buying customers
Have you ever looked at Google Analytics and wondered who all these visitors are? And more importantly why the majority of them are not buying your product or service? Live chat is a good way to say hello to each new website visitor and start a conversation with them. People will respond and once you have a conversation going, your likelihood to convert that website visitor into a lead or buying customer increases significantly.
Live chat can also be a great qualifier to pre-qualify leads and send them to the right person or department to be handled. The great part is that by using chatbots and AI, the majority of these conversations can be automated. Only when the chatbot doesn’t understand, conversations will be handed over to a human agent.