#4 Live chat automation saves you time and money
Having live chat increases customer experiences 24/7, but it also saves you money. Customers that normally would call or send you an email will now send you a message through live chat. With the right automation turned on, these conversations will be automatically handled. For example, if you’re running a successful webshop, you probably will get a lot of questions like “Where’s my order?” These questions can be typically answered by a chatbot by either referring to a track and trace page, or by providing the actual status of an order. In the latter situation, it does require a backend integration by the live chat provider with your eCommerce platform. Your chatbot obviously needs to know the actual status of an order to help a customer.
If you’re running on eCommerce platforms like Shopify, Magento or WooCommerce, such integrations can easily be done.
#5 Live chat is a competitive advantage
Summing up all the reasons mentioned above, having live chat is a competitive advantage over your competitors. Brands that provide great customer service will have a better brand perception. Better brand perceptions leads to things like a stronger worth of mouth and a higher level of repeat purchases.
Live chat also helps to increase the number of leads you’re getting from your website and to achieve higher conversion rates from your marketing budget. Finally, automating customer conversations through live chat leads to cost savings. Money you can invest in other areas to grow your business.
So to bring it all together, adding live chat brings great business benefits.